The Secret to Customer Delight: How to Create Raving Fans with No Budget

May 15

How do you create raving fans without breaking your budget?

What do lint rollers and lavatories have to do with creating loyal customers?

More than you might think.

While flying with Japan Airlines, I noticed two things that completely shifted how I think about service:

… a flight attendant cleaning the carpet mid-flight with a lint roller,

… and a restroom where the toilet paper was neatly folded after every use.

These small, intentional touches weren’t flashy or expensive — but they made a lasting impression.

When you pay attention to the little things, people notice!

These small gestures showed a commitment to quality and excellence. And it didn’t cost them big bucks to implement this.

Excellence doesn’t always require a big budget.

Sometimes, it’s the consistent, thoughtful details that create the most loyalty.

On that flight, what made me a fan was the sense that someone cared enough to go the extra inch.

Past airlines I flew, the lavatory was a mess.

But not this one! And I noticed.

( I didn’t even get a chance to talk about the meals. Wow! One of the nicest meals I have ever eaten in economy class!)

If you want to stand out, focus on three things:

You don’t need more money to create more loyalty. You need more intentionality.

So… what’s your lint roller? What small, repeatable action could make people say, “They really care”?

Ready to move from good intentions to intentional impact?

Let’s talk through it. Book your free call and discover simple ways to stand out through thoughtful leadership.

This article was written by Angela Lin Yee, Organizational effectiveness consultant and founder of Terraform Leadership Consulting.

Business and nonprofit leaders want to increase their results and crush their goals, but don’t always know the best next step to take.

In my blog, I share principles and tips so that leaders can develop thriving, productive, and effective organizations.